about reroute

Engineers First, Resellers Second

Our co-founders have spent a decade in e-commerce, understanding how resellers operate and building logistics to bring brands closer to customers.

Sean, Cofounder
Sean, Cofounder
Darrell, Cofounder
Darrell, Cofounder

Our Vision

We prioritize ethical retail over traditional 3P resellers. Many resellers misrepresent your brand’s value, creating a market of subpar sellers and shifting over $200B out of retail circulation, with some even stealing from retail stores.

We identified the real issue: a lack of infrastructure connecting brands and retailers to online sales. Our goal is to bridge this gap, redirecting revenue back to physical stores, stabilizing margins, and boosting sales to your top customers.

Reroute aims to change the game by eliminating 3P middlemen, moving from warehouses to retailers, and delivering your products to customers in under an hour.

– Darrell and Sean

Backed By

1517 Fund
500